Feedback from International Pharmaceutical Co

Feedback from International Pharmaceutical Co

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Ruscombe Green: Tomorrow: national day of solidarity with Vestas workers

This blog has covered some of the news re the Vesta campaign - see most recent here - the occupation ended on Friday but a serious picket is due to start at Newport, Isle of Wight to prevent Vestas taking back control of the machinery etc.

Ruscombe Green: Tomorrow: national day of solidarity with Vestas workers

Chalet Mont Blanc - Argentiere

Listingslab Productions are pleased to annouce a new Search Marketing Client. Chalet Mont Blanc, Argentiere

Chalet Mont Blanc - Argentiere
A warm welcome is offered to all guests staying at this fabulously appointed chalet in the Chamonix Valley that was built in 2006.

It has 3 Bedrooms / Sleeps 8 and is equipped with every comfort you might need, whether you are staying in the Winter for the skiing or the Summer for the outdoor activities.

[caption id="" align="alignnone" width="500" caption="Argentiere is home to the world renowned Grand Montets ski area - offering challenging and varied terrain for the more experienced skier and snowboarder."][/caption]

Google Analytics

Google Analytics is rapidly becoming the industry standard for measuring website traffic. At this stage we will set up a google analytics profile for the website. This is done either on the client’s own Google account, with us granted access to view the statistics, or if preferred on our own Google account with the client being given access to their statistics.

The analytics code will then be added to the entire website and tracking started. We will also set up conversion goals in the Analytics account so we can also start to measure the effectiveness of converting traffic to our goal actions.

Blogrolls for SEO

What the hell is a blogroll anyway?

A blogroll is a list of links. Generally blogrolls are part of a wordpress installation. A default installation will have a Blogrolls section.

This is where WordPress site-admins can place link to sites that they want to promote. Sometimes they want to promote their friends and relatives.

And somethimes they have several thousands pages indexed by google which you would do well to link from.

Someone with enough nouse to be using WordPress in this way would probably have experimented with various ways of making money from their website.

This is a good thing. These people have blog which they know the value of.

And know. Without question. That a coupla hunnert is a damn good price for dropping a site-WIDE link to ALL your domains. Innit.

Website Optimisation (specifics)

1. Page titles

A vital key to search engine ranking are well written page title tags. The tags must contain a good keyword density for targeted phrases and accurately represent what is to be found on that page. Page titles should be unique for each page.

2. Navigation

There must be clear navigational paths for spiders to follow through the whole site. These paths must use plain, well written HTML as opposed to javascript or flash (which is invisible to spiders). This is achieved with footer navigation link blocks and other similar methods.

3. On page Optimisation

Every page needs to have a good amount of targeted keywords on it. HTML images need to have well written alt tags. HTML formatting needs to be made as clean as possible. And most importantly, the page’s content must be analyzed for correct keyword density and other factors.

4. New content creation

An important factor in good SEO is well written copy, ideally with fresh content being added all the time so that when search engines crawl the website it appears fresh, updated and vibrant. Depending on the existing site content we would consider such additions as blogs, auto-updating news feed content and language translation to increase the website’s visibility. Some of these additions may incur extra costs to the client, so at this stage, we are only recommending these options.

Phase 1 : Website Optimisation

Some changes are going to be needed to any website starting the SEO process. Websites are crawled by search engines on a regular basis once they are included in the engine’s index and there are many basic ways to make a website as attractive as possible.

To do this we have to consider how a website looks to the spider robots used by the search engines and adapt the website to help it as much as possible. There follows a short, but not exhaustive list of the things we will look for and change on a website as part of this step.